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"I think we got an incredible deal... All in all I was extremely satisfied with the level of experience and the outcome of the pricing workshop... With the benefit of hindsight, I expect the advice will generate more sales & profits for our organization."
- EVP Strategy & Marketing Wolters Kluwer Financial Services
Factors such as industry consolidation, evolving trade channels, power purchasers and intense competition, as well as pressure to make marketing dollars work harder, have made effective pricing a priority and put a premium on flexible pricing and contract strategies. Calculating price elasticity is admirable, but very difficult to apply at the managerial level. How do you isolate the information you really need to make a profitable pricing decision? This Program will show you how to create value-driven pricing strategies, enable professionals to negotiate from knowledge and gain a competitive edge in the value process. A practical, hands-on Program on how to make money through strategic pricing, providing advice and real-life international successful case studies, helping you gauge whether you are under-pricing or over-pricing your products and services.
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